SoBe Beverages announces a new product, Life Water.
I had a chance to work with Squeaky Wheel Media on part of the new site: http://www.sobelifewater.com
Just to clarify, Squeaky Wheel did the site and all the design. I coded the bottle navigation and motion of the 3D elements. This was a really fun project, and it was nice to see it go live!
Very nice! I posted to flashcoders looking for something similar to that navigation.
Was it very complicated to put together? Release a dumbed-down version of it?
Nice work Keith!
Naturally, it’s client work, and no way I could release any part of it. The 3D stuff itself wasn’t bad, but the navigation wheel got tricky. It has to distinguish between a click-release, and a drag, and has to ease and stop on the nearest bottle. That got a little messy, but finally got it worked out. Also spent a TON of time making realistically skewed shadows, that they finally ended up nixing. Oh well.
Whoah! That almost blew me out of the chair! Amazing 🙂
I’m thirsty now…
HOLY SHIZZLE! That navigation is awesome – but some of that in your AS3 book!
This is art !
(Did you do the lyout of the site or only the code to naviate it ? )
I just did the navigation and 3d code.
That’s a really nice effect KP. Love how you can spin the bottles too – get them going fast then let them go for a wheel of fortune thing 😀
unfortunately the website is better than the shit product. Pepsi knocked of the world class leader GLACEAU VITAMIN WATER. Vitamin Water has electrolytes, no sodium, vapor distilled water and is a much higher quality product.
It should be called SOBE GET A REAL LIFE WATER
No surprise to anyone who witnessed judge’s scathing remarks in NYC courtroom on Tues: PepsiCo has folded its hand and agreed to redo label of newly launched SoBe Life Water to avoid confusion with Glaceau’s segment leader, Vitaminwater.
As reported (BBI, May 2), at Tues hearing in US District Court for Southern District, Judge Shira Scheindlin seemed to completely buy into Glaceau argument that Pepsi chose Life Water design solely for purposes of confusing consumers at retail. What particularly seemed to draw her ire was 2-tone label design with one panel white and other the same color as the liquid of particular flavor. Judge agreed that photos of retail displays presented by Glaceau showed the 2 brands to be indistinguishable from a distance, a problem she was only partly willing to attribute to her weak middle-aged eyes. She said she would withhold ruling on Glaceau’s request for temporary restraining order until Wed noon to give the 2 cos a chance to work out a compromise; the cos returned to courthouse to meet with the judge on Thurs morning and, after a day of negotiations, settled details of resolution.
Both Glaceau and Pepsi reps characterized the settlement as amicable and said they could not disclose any details, including whether Pepsi was to pay Glaceau any damages or court costs. A Pepsi rep did confirm, however, that Pepsi would be allowed to deplete Life Water inventory already on retail shelves, as the judge had suggested from the bench in urging a settlement on Tues.
Resolution is clearly embarrassment for PepsiCo, which has ridden reputation as innovator to market cap exceeding Coke’s. It also tars SoBe brand that once stood for edgy innovation and marketing, but has fallen into innovation drought since acquisition by Pepsi. In statement, Glaceau ceo Darius Bikoff said: “We respect that Pepsi agreed to change Life Water’s trade dress. This reaffirms that imitation is no substitute for innovation.” Glaceau’s distributors had mixed reaction to outcome, expressing jubilation that blatant copycat effort had been beaten back, but also worrying that the sharp reversal may prompt PepsiCo to renew more aggressively its courtship of Glaceau. As reported, Glaceau’s legal filings indicated that Pepsi had offered to buy co in Jan and, according to remarks by Glaceau atty in court, only seems to have adopted more aggressively imitative label design after being rebuffed. No price has been disclosed, if discussions reached that point. But with blatant-knockoff strategy dead in water now, distribs have to worry whether Pepsi won’t simply sweeten bid and try to bring the real innovator into the fold. Go To Top
No surprise to anyone who witnessed judge’s scathing remarks in NYC courtroom on Tues: PepsiCo has folded its hand and agreed to redo label of newly launched SoBe Life Water to avoid confusion with Glaceau’s segment leader, Vitaminwater.
As reported (BBI, May 2), at Tues hearing in US District Court for Southern District, Judge Shira Scheindlin seemed to completely buy into Glaceau argument that Pepsi chose Life Water design solely for purposes of confusing consumers at retail. What particularly seemed to draw her ire was 2-tone label design with one panel white and other the same color as the liquid of particular flavor. Judge agreed that photos of retail displays presented by Glaceau showed the 2 brands to be indistinguishable from a distance, a problem she was only partly willing to attribute to her weak middle-aged eyes. She said she would withhold ruling on Glaceau’s request for temporary restraining order until Wed noon to give the 2 cos a chance to work out a compromise; the cos returned to courthouse to meet with the judge on Thurs morning and, after a day of negotiations, settled details of resolution.
Both Glaceau and Pepsi reps characterized the settlement as amicable and said they could not disclose any details, including whether Pepsi was to pay Glaceau any damages or court costs. A Pepsi rep did confirm, however, that Pepsi would be allowed to deplete Life Water inventory already on retail shelves, as the judge had suggested from the bench in urging a settlement on Tues.
Resolution is clearly embarrassment for PepsiCo, which has ridden reputation as innovator to market cap exceeding Coke’s. It also tars SoBe brand that once stood for edgy innovation and marketing, but has fallen into innovation drought since acquisition by Pepsi. In statement, Glaceau ceo Darius Bikoff said: “We respect that Pepsi agreed to change Life Water’s trade dress. This reaffirms that imitation is no substitute for innovation.” Glaceau’s distributors had mixed reaction to outcome, expressing jubilation that blatant copycat effort had been beaten back, but also worrying that the sharp reversal may prompt PepsiCo to renew more aggressively its courtship of Glaceau. As reported, Glaceau’s legal filings indicated that Pepsi had offered to buy co in Jan and, according to remarks by Glaceau atty in court, only seems to have adopted more aggressively imitative label design after being rebuffed. No price has been disclosed, if discussions reached that point. But with blatant-knockoff strategy dead in water now, distribs have to worry whether Pepsi won’t simply sweeten bid and try to bring the real innovator into the fold. Go To Top
SOBE LIFE WATERS AWESOME DONT BE HATTINNNNN
I HATE THE NEW SOBE LIFE WATER….I USE TO DRINK IT EVERDAY AND NOW I WONT DRINK IT AT ALL ITS SOOOO SWEET AND TASTES LIKE NASTY VITAMIN WATER, THE OLD FORMULA TASTED MORE LIKE WATER AND THIS NEW FORMULA IS WAY TOO SWEET IT TASTES LIKE KOOL AID AND HAS A HORRIBLE AFTERTASTE! I HOPE THEY GO BACK TO THE OLD FORMULA ! PLEASE PLEASE PLEASE SOBE CHANGE IT BACK!