Just ran across this article, https://www.techcrunch.com/2006/04/16/clicktv-moves-video-ideas-forward/, about Click.tv, another web video service. Interesting to me was the quote:
Macromedia, by the way, is a major source of the creativity. Just about everyone is transcoding to Flash to show the videos to users, and the new Flash tools are allowing developers to do really interesting things with video, like deep tagging and annotations.
Other than the fact that someone needs to tell the author that it’s Adobe now, I found that pretty cool.